Donna Jackson
Designer | Project Manager | Strategist
EMPLOYMENT/CLIENTS
January 2010 – present | DMJStudio – Detroit, MI | Freelance Consultant
Analyze brand position in the visual art market
Translate brand strategies into brand plans, brand positioning for clients
Support creative development of visual components for individual artists and organizations’ brands and their usage in print, digital, and in brick and mortar platforms
Monitor trends, research markets, and competitors activities
Responsible for the development and the maintaining of clients’ visual identities
Maintenance of the studio and clients’ web sites
Analyze brand position in the visual arts market
Create and develop art-focused projects for public display and engagement
Responsible for project development and strategic planning for the studio and its projects
Provide workshops and support for artists in branding, marketing, and promotional procedures
Curate fine art exhibitions for local galleries, public spaces, and the online community
Manage studio team that includes administrative assistants, curators, and volunteers
April 2020 – present | Belle Detroit Creative Agency – Detroit, MI | Instructor
Web site and graphic design instructor
April 2019 – present | Kerr-Russell Attorney and Counselors – Detroit, MI | SEO and Social Media Management
SEO support of website and social media
Development of digital ads
November 2018 – September 2019 | Focus Hope – Detroit, MI | Creative Director
Provide project management and design support for special projects and events.
Web and graphic design support for special projects and events
July 2018 – March 2020 | Integrity Shows – Detroit, MI | Design and Project Management
Provide support at festivals and events hosted and created by the organization
Attend community meetings and present at community meetings as a representative of the organization
Liaison for organization and art community
Create visual components for marketing events hosted by the organization
Provide logo design for client’s art fairs and events
Logistical and project management support for events
October 2017 – September 2018 | Houston Public Library – Virtual | Branding Consultant
Analyze brand position in the public library market
Translate brand strategies into brand plans, brand positioning
Support creative development of visual components of the HPL brand and their usage in print,
electronic and in library locationsMonitor trends, research markets, and competitors activities
November 2014 – October 2017 | Houston Public Library – Houston TX | Branding Coordinator
Analyze brand position in the public library market
Translate brand strategies into brand plans, brand positioning
Lead creative development of visual components of HPL brand and their usage in print, electronic and
in library locationsMonitor trends, research markets, and competitors activities
Oversee marketing and advertising activities to ensure consistency with messaging
Project lead on major campaigns
October 2010 – November 2014 | Houston Public Library - Virtual | Freelance Brand Consultant and Designer
Responsible for the development and the maintaining of organization visual identity
Develop and design special project marketing materials for the director of the library and the leadership team
Responsible for print and design schedules and timelines for the department
Work closely with internal and external clients throughout the project creation process
Maintenance of the web site
November 2006 – October 2010 | Houston Public Library – Houston TX | Branding and Design Manager
Responsible for the development and the maintaining of organization visual identity
Develop and design special project marketing materials for the leadership team
Manage library’s graphic and print department
Responsible for print and design schedules and timelines for the department
Work closely with internal and external clients throughout the project creation process
Appoint printing and web vendors to given projects
Maintenance of the web site
November 2004 – 2006 | Detroit Public Library – Detroit, MI | Graphic Design and Publications Manager
Responsible for the visual direction of all marketing materials
Develop and design special project marketing materials for the leadership team
Manage graphics and publications department as well as the print shop
Responsible for print and design schedules and timelines for the department
Work closely with internal and external clients throughout the project creation process
Appoint printing and other vendors to given projects
Daily maintenance of the web site
June 2002 – November 2004 | Detroit Public Library – Detroit, MI | Graphic Designer
Designed and developed all marketing materials including brochures, mailers, bookmarks,
flyers, posters, booklets, and presentations
Responsible for print and design schedules and timelines for department
Responsible for the daily maintenance of the web site
Appointed printing and other vendors to given projects
Work closely with internal and external clients throughout project creation process
EDUCATION
1993 – 1997 | Western Michigan University Major – Industrial Design
1999 – 2001 | College for Creative Studies Major – Graphic Communications
2021 – 2002 | Western Michigan University Major – Bachelor of Science , University Studies , Minor Engineering and Art
CURRENT AWARD
2020 Notable Woman of Design - Crain’s Detroit Business