Do You Have a Business Cards
You’ve been there at a gallery, talking to some amazing person about the art on the wall, your own art and your next show. You both are having a great time and you feel that there may be an opportunity to collaborate and do something amazing, then next thing you know, they pop the question. “Do you have a business card?” Your eyes become saucers and you think, “Oh God, I hope I have at least one card left.” You start searching your bag or your wallet looking up and smiling at your new contact and you pull out a ragged card with a pen mark on the back. You make the excuse that your new cards are on backorder and this is the only one you got left. Your new contact looks at it and smiles. Or even better, when you are asked for a business card and you do not have one at all, you go for a piece of paper or even text them your contact information. This is the digital age, why not, right?
Well even though we can share information rather quickly with our smartphones and social media, business cards still have quite a vital place in our communication and networking process. Here are a few reason why you should invest in a business card.
First Brand Impression:
Your business card has the potential of being the first impression and the first brand experience someone has of you and your identity. Your card should embody your creativity and your personality, making you new contact want to know more.
I am guilty of taking someone’s information in my phone because they asked me to or they did not have a card to give me and many times those connects become part of the plethora of contacts in my device without any context of who the person may be. I know that digitally providing information is convenient, but it doesn’t leave you with a memory. A business cards provides a personal touch and a physical reminder of who you are to a new contact. It is branding at work, quickly reminding the contact of who you are as they glance at your richly designed card.
You Mean Business
This may seem so obvious, but a business card shows that you mean business and that you are rightly prepared to share your vision, dream and contact information wherever you go to potential collaborators or buyers. It brings some legitimacy to your work and/or your business.
What should go on your business card?
This seems like an easy question, but what is on your business card should connect directly with what you want to convey. At the least should be two different ways to contact you (email, phone, your favorite social media) and from there, let your creativity guide you. Here is a link to creative and unique card designs: http://www.creativebloq.com/design/top-letterpress-business-cards-912651
Design is important
After reading this, you may be in your car running to order some cards. Glad that you are on top of this, but before you do that, note that design is important to how effective your card may be. What your card looks like, the paper and the content on the card is all part of the brand experience. This card, is the key to a door called your personal brand and should visually connect to it, so keep in mind who you are before you buy that card. I come from a graphic design background so I love going to local printers and picking paper, inks and the lot. But to get something of quickly, here are a few companies that provide inexpensive but quality print of business cards and in some cases, design services.
Design is important
If you are adamant about sharing your information digitally, here are ways to create a digital card. It gives you some flexibility to wrap your digital information in a more creative package while still getting some of the benefits of the paper card. These are apps that, in most cases include a monthly fee to maintain your digital card and even the scan/photos of paper cards:
When you are ready for a complete brand development plan that includes your business card, DMJStudio’s ARTBrand Tool Box services is a way to ensure that your business card and all of your materials collateral is creative, connect and are consistent.